KKE FISHING SDN. BHD. (“Company”, “We”, “Us”, or “Our”) respects your privacy and is committed to protecting the personal information you provide when using our website and purchasing our products.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you access or use our website, place an Order, contact us, or otherwise interact with our Service.

By accessing or using the Service, you acknowledge that you have read and understood this Privacy Policy.

Definitions

For the purposes of this Privacy Policy:

“Company” (referred to as either the “Company”, “We”, “Us” or “Our”) refers to KKE FISHING SDN. BHD., with its address at NO 5, JALAN MAJU JAYA PUSAT, PERNIAGAAN MAJU JAYA, 14000, BUKIT MERTAJAM, PULAU PINANG, MALAYSIA.
“Goods” refers to the items offered for sale on the Service, including fishing rods, fishing reels, fishing lines, hooks, lures, fishing accessories, and other fishing-related products.
“Orders” means a request by You to purchase Goods from Us.
“Service” refers to the KKE FISHING SDN. BHD. website, accessible from https://kkefishing.com/.
“Personal Data” or “Personal Information” means information that identifies You or can reasonably be used to identify You, either directly or indirectly.
“You” means the individual accessing the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

1. Scope of This Privacy Policy

This Privacy Policy applies to information collected through:

Our website;
Online Orders;
Customer enquiries;
Contact forms;
Email communications;
Customer service communications;
Other interactions with KKE FISHING SDN. BHD. relating to our Goods or Service.

This Privacy Policy does not necessarily apply to third-party websites, applications, payment services, courier services, or other external platforms that You may access through links on our website.

Those third parties may have their own privacy policies.

2. Information We Collect

We may collect different types of information depending on how You interact with our Service.

2.1 Information You Provide Directly

When You place an Order, contact Us, or use certain features of the Service, You may provide information such as:

Full name;
Email address;
Telephone number;
Billing address;
Delivery address;
Postal code;
City and state;
Order information;
Product information;
Payment-related information;
Customer enquiries;
Return, refund, or exchange information;
Photographs or videos submitted in connection with an Order;
Other information You voluntarily provide to Us.

3. Payment Information

When You make a payment through the Service, payment information may be processed by the relevant payment provider.

Depending on the payment method used, this may include information such as:

Payment transaction details;
Payment status;
Transaction reference;
Card or payment method information.

Where payment processing is handled by a third-party payment provider, the Company may not directly store complete payment card details.

Your payment information may be subject to the privacy policy and terms of the relevant payment provider.

4. Order Information

When You purchase Goods from Us, We may collect information relating to Your Order, including:

Order number;
Products purchased;
Quantity purchased;
Order value;
Payment status;
Delivery address;
Order date;
Shipping information;
Return or refund information;
Customer communications relating to the Order.

We use this information to process and manage Your purchase.

5. Information Collected Automatically

When You visit the Service, certain technical information may be collected automatically.

Depending on the website configuration and technologies used, this may include:

IP address;
Browser type;
Device type;
Operating system;
Approximate location information;
Website pages visited;
Date and time of access;
Referring website;
Website interaction information;
Technical information relating to your browser or device.

This information may be collected through cookies, analytics tools, server logs, or similar technologies.

6. Cookies

Our website may use cookies and similar technologies to improve website functionality and user experience.

Cookies may be used for purposes such as:

Remembering website preferences;
Maintaining shopping cart functionality;
Processing Orders;
Improving website performance;
Understanding how visitors use the website;
Analysing website traffic;
Improving website content;
Supporting security and fraud prevention.

You may be able to control or disable cookies through Your browser settings.

However, disabling certain cookies may affect the functionality of the Service.

7. How We Use Personal Information

We may use Personal Data for legitimate business and operational purposes, including:

Order Processing

To:

Process Orders;
Confirm purchases;
Process payments;
Arrange delivery;
Provide Order updates;
Respond to Order-related enquiries;
Handle returns, refunds, and exchanges.

Customer Service

To:

Respond to enquiries;
Provide customer support;
Investigate complaints;
Resolve Order issues;
Communicate with You regarding the Service.

Website Operations

To:

Operate the website;
Maintain website functionality;
Improve website performance;
Troubleshoot technical problems;
Protect the website from misuse;
Detect and prevent fraudulent activity.

Business Administration

To:

Maintain business records;
Process transactions;
Manage customer relationships;
Conduct internal administration;
Comply with applicable legal and regulatory obligations.

8. Marketing Communications

Where permitted by applicable law and where appropriate consent has been obtained, We may use Your contact information to send information about:

New products;
Promotions;
Discounts;
Special offers;
Company announcements;
Other information that may be relevant to our customers.

You may request to stop receiving marketing communications by following the unsubscribe instructions included in the relevant communication or by contacting Us.

Even if You opt out of marketing communications, We may still send necessary transactional or service-related communications, such as Order confirmations, delivery updates, and important account information.

9. Sharing Personal Information

We do not sell or rent Your Personal Data as part of our ordinary business operations.

We may disclose Personal Data to third parties where reasonably necessary to operate our business and provide the Service.

These third parties may include:

Payment processors;
Banks or financial institutions;
Courier and delivery providers;
Website hosting providers;
Website technology providers;
IT service providers;
Analytics providers;
Professional advisers;
Service providers assisting with business operations.

Third parties may only receive information reasonably necessary for the relevant service or purpose.

10. Courier and Delivery Providers

When You place an Order, We may provide relevant information to our appointed delivery provider so that Your Goods can be delivered.

This may include:

Recipient name;
Delivery address;
Telephone number;
Order or parcel information;
Other information necessary for delivery.

The delivery provider may process this information according to its own privacy policy and applicable legal requirements.

11. Legal Requirements

We may disclose Personal Data where we reasonably believe disclosure is necessary to:

Comply with applicable laws;
Respond to lawful requests from government authorities;
Comply with court orders;
Protect our legal rights;
Investigate suspected fraud;
Prevent illegal activity;
Protect the safety or rights of customers or other persons.

Where legally permitted, We will take reasonable steps to limit disclosure to information that is relevant to the applicable purpose.

12. Business Transfers

If the Company undergoes a business transaction such as:

Merger;
Acquisition;
Restructuring;
Sale of assets;
Transfer of business operations;
Other corporate transaction,

Personal Data may be transferred as part of that transaction where legally permitted.

Any such transfer will be handled in accordance with applicable privacy and data protection requirements.

13. Data Retention

We retain Personal Data for as long as reasonably necessary for the purposes described in this Privacy Policy.

The retention period may depend on:

The purpose for which the information was collected;
The nature of the information;
Our business requirements;
Accounting requirements;
Legal and regulatory obligations;
Dispute resolution requirements;
Fraud prevention requirements.

When Personal Data is no longer reasonably required, We may delete, anonymise, or securely dispose of it in accordance with applicable requirements.

14. Data Security

We take reasonable measures to protect Personal Data against unauthorised access, disclosure, alteration, loss, misuse, or destruction.

Security measures may include appropriate:

Technical safeguards;
Access controls;
Administrative procedures;
Security monitoring;
Data handling procedures.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

You should also take reasonable steps to protect Your own account credentials, devices, and personal information.

15. Third-Party Websites

Our Service may contain links to third-party websites or services.

These may include links to:

Payment providers;
Courier services;
Social media platforms;
Product manufacturers;
Other external websites.

The Company does not control the privacy practices of third-party websites.

We encourage You to review the privacy policies of third-party websites before providing them with Personal Data.

16. Children’s Privacy

The Service is intended for general consumers and is not specifically directed toward children.

We do not knowingly seek to collect Personal Data from children where such collection is prohibited by applicable law.

If You believe that a child has provided Personal Data to Us without appropriate consent, please contact Us so that We can assess the situation and take appropriate steps where required.

17. Accuracy of Personal Information

You are responsible for ensuring that the Personal Data You provide to Us is accurate, complete, and up to date.

This is particularly important for:

Delivery addresses;
Telephone numbers;
Email addresses;
Billing information;
Order information.

Providing incorrect information may result in delivery problems, communication issues, or other difficulties in processing Your Order.

18. Your Privacy Rights

Subject to applicable law, You may have rights regarding Your Personal Data, including rights to:

Request access to Personal Data held by Us;
Request correction of inaccurate or incomplete Personal Data;
Request information regarding how Your Personal Data is processed;
Withdraw consent where processing is based on consent;
Request deletion of Personal Data where legally applicable;
Object to certain types of processing where applicable;
Opt out of certain marketing communications.

The availability and scope of these rights may depend on applicable Malaysian law and the circumstances of the request.

19. Withdrawal of Consent

Where We process Personal Data based on Your consent, You may withdraw that consent by contacting Us.

Withdrawal of consent does not affect the lawfulness of processing that occurred before consent was withdrawn.

Please note that withdrawing consent may affect Our ability to provide certain services, process certain requests, or fulfil certain Orders where the information is necessary for those purposes.

20. Requesting Access or Correction

If You wish to request access to or correction of Personal Data held by the Company, please contact Us using the contact information provided below.

We may need to verify Your identity before processing the request.

This is intended to help protect Personal Data from unauthorised access or disclosure.

We may also need to retain certain information where required by law or where there is a legitimate business or legal reason to do so.

21. Data Transfers

Where necessary for the operation of the Service, Personal Data may be processed or stored using third-party service providers.

Some service providers may operate outside Malaysia.

Where Personal Data is transferred to another jurisdiction, We will take reasonable steps to handle the information in accordance with applicable privacy and data protection requirements.

22. Business and Transactional Communications

Even if You have opted out of promotional communications, We may still contact You when necessary to provide services or complete transactions.

Examples include:

Order confirmation;
Payment confirmation;
Delivery updates;
Delivery problems;
Return or refund communications;
Product-related notices;
Security-related communications;
Important changes to our policies or Service.

These communications are necessary for the operation of the Service and are not promotional communications.

23. Data Breach and Security Incidents

If the Company becomes aware of a Personal Data security incident that requires notification under applicable law, We will take appropriate steps in accordance with applicable legal requirements.

This may include investigating the incident, taking reasonable steps to contain or mitigate the issue, and providing notifications where legally required.

24. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

Changes in our business operations;
Changes in the Service;
Changes in technology;
Changes in data processing practices;
Changes in applicable laws or regulations;
Other operational requirements.

When changes are made, the updated Privacy Policy will be published on the Service with a revised “Last Updated” date.

You are encouraged to review this Privacy Policy periodically.

Your continued use of the Service after an updated Privacy Policy has been published constitutes acknowledgement of the updated Policy, to the extent permitted by applicable law.

25. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of Malaysia.

Any dispute arising out of or relating to this Privacy Policy or the Company’s handling of Personal Data shall be subject to the applicable laws and jurisdiction of the courts of Malaysia.

Where legally permissible, the courts having appropriate jurisdiction in Malaysia may hear and determine disputes relating to this Privacy Policy.

Nothing in this Privacy Policy is intended to exclude or limit any rights or protections that cannot legally be excluded or limited under applicable Malaysian law.

26. Contact Us

If You have questions about this Privacy Policy, wish to make a Personal Data request, or have concerns about how Your information is handled, please contact Us.

KKE FISHING SDN. BHD.

Address:
NO 5, JALAN MAJU JAYA PUSAT,
PERNIAGAAN MAJU JAYA,
14000, BUKIT MERTAJAM,
PULAU PINANG, MALAYSIA

Email: kkefishing@outlook.com

Website: kkefishing.com

limited under applicable Malaysian law.

27. PDPA Compliance

We comply with the Personal Data Protection Act 2010 (PDPA) of Malaysia and applicable data protection requirements. Personal data is collected, used, disclosed, and protected in accordance with the PDPA.